A new name to embody the brand
we’ve become over the years.
A new name that symbolises our mission
TO CREATE SUSTAINABLE FASHION THAT IS GOOD FOR BOTH THE PLANET AND FOR ITS PEOPLE.
These models come to life and assert their style.
Odaje.
A NAME TO MATCH OUR IMAGE
Co-created by Antoine Vigneron, Guillaume Alcan and Thibault Repellin, M.Moustache was born in 2012 with the ambition of rejuvenating the men’s footwear market by offering a quirky alternative in a sector that was showing its age.
Today, the brand has evolved.
Now 75% of our customers are women, and we’ve put eco-responsibility at the heart of our strategy.
It became vital to find a name that reflected what M.Moustache had become: a B Corp-certified company with a mission to create responsible, positive fashion for the planet and its inhabitants.
A PIONEER OF THE CIRCULAR ECONOMY
Odaje has established itself as the leading circular fashion brand in the footwear market. Every day, or 15 shops collect our customers’ worn out shoes, which are then recycled and turned into trainers. Odaje is reinventing industry standards by offering a practical, closed-loop production solution.
As the O in our logo shows, Odaje is making circularity a reality.
CONTINUITY
Our team and our mission remain the same. It’s precisely because we want it to embody what the brand has become over the last few years that we’re changing our name.
You’ll find everything you loved about M.Moustache in Odaje: our enthusiasm, our must-have products and, like every season, new products too.
COLLECTION O1
Find the last pairs of M.Moustache shoes under the OUTLET tab on the website,
or in our Seconde Vie boutique at 59 Rue du Faubourg Saint-Antoine in Paris.
